3rd International Conference on Tourism & the Media:

How new media is shaping the news

Estoril, Portugal, 2-3 December 2013



Monday, 2 December 2013

15:00-18:00     Registration

19:00 - 21:00   Welcoming Reception and signing ceremony of UNWTO Global Code of Ethics for Tourism

  • Taleb Rifai, UNWTO Secretary-General            

Tuesday, 3 December 2013

08:00                Registration

09:00 - 09:30   Official opening

  • Adolfo Mesquita Nunes, Secretary of State of Tourism, Portugal
  • Francisco Calheiros, President of the Portuguese confederation of Tourism
  • Taleb Rifai, UNWTO Secretary-General

09:30 – 10:00  Keynote by Nina dos Santos (CNN International)

Tourism in today’s media coverage – The CNN experience

10:00 – 10:30   The new media world

João Adelino Faria, (RTP, Rádio e Televisão de Portugal) in a conversation with Nina dos Santos

Stories used to be provided only by media outlets. Today, the readers have irrupted as ad-hoc reporters. Content generation has become more challenging.

10:30 – 11:00    Coffee break

11:00 – 12:30    Session I: Bloggers – the breed of the new media context

11:00 – 12:15     Moderated by Mark Kaigwa (Online strategist, Nairobi, Kenya)

New technology and communication channels are constantly influencing the media landscape. Bloggers have emerged as new powerful and influential players. Are users taking over the generation of news? Who are the new players and what motivates them? How have traditional media adapted?

  1. Rosana Hermann, Blogger,, Brazil
  2. Gabriel González, Project Mananger, Deutsche Welle The Bobs Awards, Bonn, Germany
  3. Dinda Elliott, Global Affairs Editor, Condé Nast, NYC, USA
  4. Ana Torres Pereira, Journalist, Jornal de negocios, Portugal
  5. Ricardo Silva, Entrepreneur, Portugal

12:15 – 12:30      Q&A

12:30 – 14:00      Lunch break

14:00 – 16:00      Session II: How it’s done today and what tomorrow will bring

14:00 – 14:30       Introduced and moderated by Sara Palacios Goerger (International Project Director, apple tree communications, Spain)

Technology has a transversal impact on all communication formats and tourism is one of the leading protagonists in the evolving new media environment. Increasing bandwidth and faster microprocessors are enabling new platforms for audio-visual contents. What future does this imply for both tourism reporting and promotion?

14:30 – 15:30      Panel debate

  1. Matthias Schulz, Director Sales, FvW International, Germany
  2. Ian Taylor, Executive Editor, Travel Weekly UK, United Kingdon
  3. Anita Escurín Nieto, Social Media Manager, NH Hoteles, Spain
  4. Martin Milton Fontaina, Founder & President, Box Multimedia, Uruguay/USA
  5. Carlos Paulo, Industry Head Travel, Google, Portugal

15:30 – 16:00      Q&A

16:00 - 16:30     Conclusions: where do we go from here? By UNWTO

16:30                  Closing


Download the programme here.