Programme
MOUNTAIN TOURISM 2.0: NEW STRATEGIES FOR SUCCESS
DAY 1, Wednesday 11 April 2012
DAY 3, Friday 13 April "Visit to Vallnord 2.0"
Day 1, Wednesday 11 April 2012
| TIME SCHEDULE | TOPICS | PERSONALITIES AND SPEAKERS |
| 08.00 - 09.00 | Registration | |
| 09.00 - 09.30 | Welcome remarks and opening session |
Mr. David Baró Riba, Senior Consul of the Comú de La Massana H.E Mr. Antoni Petit, Head of Government |
| 09.30 - 10.00 | Introduction to the topics: Tourism between high tech and high touch | Mr. Peter Keller, University of Laussane, HEC, Scientific Committee of the World Congress on Snow and Mountain Tourism |
| Presentation of the 2012 edition of the Mountain Tourism report: Will it go global thanks to the web? | Mr. Laurent Vanat, Consultant, Geneva (Switzerland) | |
| 10.00 - 10.30 | Coffee break | |
| 10.30 - 12.00 | Session 1: The new customer sovereignty. The way in which visitors inform themselves has changed | |
| 10.30 - 11.00 |
The future development of new media: Will online "word of mouth" take the place of traditional tourism marketing? Case study of Ulsan Metropolitan City |
Mr. Oh, Dong-ho, Deputy Mayor for Administrative Affairs, Ulsan Metropolitan City, (Republic of Korea) |
| 11.00 - 11.30 | Hotel rating systems: How can we respect the new sovereignty of visitors by providing them with information on quality while at the same time managing the reputation of hotel enterprises? |
Mr. Gregor Ziegler, Head of B2B, HolidayCheck.com, Kreuzlingen (Switzerland) |
| 11.30 - 12.00 | Debate | |
| 12.00 -13.00 | Session 2 – Relationship marketing: the need to create communities and to follow potential customers before, during and after their trips | |
| 12.00 - 12.30 | Creating communities: Can we create virtual communities from the real communities that visit mountains? |
Ms. Tiziana Turino, Marketing Manager Monterosa Ski, Champouluc, Aosta (Italy) |
| 12.30 - 13.00 | Websites: From initial excitement to booking and loyalty building |
Mr. Lorenzo Cantoni, Director of webatelier.net, Faculty of Communication, University of Lugano (Switzerland) |
| 13.00 - 13.30 | Debate | |
| 13.30 - 15.00 | Lunch | |
| 15.00 - 16.30 | Session 3 – Informing the customer about the sites: informing in a diffuse manner to make the stay more attractive | |
| 15.00 - 15.30 | Informing on a diffuse manner on the ski resort: multichannel and apps. |
Mr. Stefano Boffetta, Manager Otto srl, Torino (Italy) |
| 15.30 - 16.00 | Summertime in Flaine in free: What on-site promotional and information actions can be used to revitalize summer tourism? |
Mr. Pierre Claessen, Director, Flaine Tourism Office, (France) |
| 16.00 - 16.30 | Debate | |
| 16.30 - 17.00 | Coffee Break | |
| 17.00 - 18.30 | Session 4 – New communication technologies: Linking the mountain with the world | |
| 17.00 - 17.30 | Google and the five stages of snow and mountain travel: An analysis of the possibilities Google offers snow and mountain tourism during the five stages of travel: dreaming, planning, booking, experiencing, sharing. | Mr. Javier González-Soria Managing Director, Google Travel Spain, Madrid (Spain) |
| 17.30 - 18.00 | Telespazio, world leader in satellite communication: Can territories on the periphery of the mountain benefit from it? | Mr. Giuseppe Viriglio President, Telespazio SpA, Rome (Italy) |
| 18.00 - 18.30 | Debate | |
| 21:00 | Dinner in conmemoration of the event | |
| TIME SCHEDULE | TOPICS | PERSONALITIES AND SPEAKERS |
| 09.30 - 11.00 | Session 5 – Diversifying the offer: Strategies and campaigns for four-all-year-round tourism | |
| 09.30 - 10.00 | The Serbian initiative for mountain tourism development. What obstacles need to be overcome? Case study, Stara Planina |
Mr. Goran Petkovic, State Secretary of for Tourism, Government of Serbia, Belgrade (Serbia) |
| 10.00 - 10.30 | Destination Bansko. What is its unique offering and how can it be promoted? |
Mr. Georgiu Ikonomov, Mayor of Bansko, Bansko (Bulgary) |
| 10.30 - 11.00 | Debate | |
| 11.00 -11.30 | Coffee break | |
| 11.30 - 13.30 | Session 6 – Multimedia for recreating the tourism dream: Attracting attention in a world overflowing with information | |
| 11.30 - 12.00 | New concepts in international mountain tourism promotion | Mr. J.M. Silva, Managing Director, France Montagne, French mountain portal, Francin (France) |
| 12.00 - 12.30 |
Inspiring Iceland: Multimedia to generate confidence in times of crisis |
Ms. Olof Yrr Atladottir Director of the National Tourism Office of Iceland, Reykjavik (Iceland) |
| 12.30 - 13.30 | Debate | |
| 13.30 - 15.00 | Lunch | |
| 15.00 - 16.30 | Session 7 – Branding policy: Positioning unique sites in contested markets | |
| 15.00 - 15.30 | The positioning of a ski resort: Why is Revelstoke successful despite tough competition? | Mr. Alan Mason, Director of Community Economic Development for Revelstoke (Canada) |
| 15.30 - 16.00 | Internet at the service of the Andorra brand |
Mr. Betim Budzaku, Director, Andorra Turisme, Andorra La Vella (Principality of Andorra) |
| 16.00 - 16.30 | Debate | |
| 16.30 - 16.45 | Break | |
| 17.00 - 18.30 | Final session – Expanding the world market: Taking skiing out of the Alpine niche | |
| 17.00 - 17.30 |
China’s all-year-round resorts: What are the key factors of success? The example of “Sun Mountain Yabuliy” and “Adventure Mountain Changchun”. |
Mr. Patrick Cao Yue, Vice-President, Mountain China Resorts (China) |
| 17.30 - 18.00 |
Market prospects for Korean skiing: Expectations after having been chosen to host the 2018 Winter Olympics. Case study, Yongpyong Resort |
Mr. In Jun Park, Director of Yongpyong Resort (Republic of Korea) |
| 18.00 - 18.30 | Debate | |
| 18.30 - 19.30 | Conclusions |
Mr. Frédéric Pierret, Executive Director, UNWTO Mr. David Barò Riba, Senior Consul of the Comù de La Massana Mr. Francesc Camp Torres, Minister of Tourism and Environment |
| SOCIAL PROGRAMME "VISIT TO VALLNORD 2.0"** | ||
| 09.30 | Pick-up of congress participants at the hotels of the organization in La Massana | |
| 10.00 | Meeting point at the La Massana Cable Car Presentation of the team of the Vallnord resort / Vallnord TV |
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| 10.20 | Ascent to the ski runs by cable car Presentation of the customer service programmes Update of the WEB and of INFONEU Map of ski runs: Use of QR codes Vallnord moments and fold-out map |
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| 11.15 | Coffee break in La Caubella restaurant Presentation of news and actions in social networks Connected users and Foursquare geolocation Twitcam: Video presentation |
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| 13.00 |
End of virtual presentation and ascent by chairlift to the Pla de la Cot lodge Outdoor lunch at the Pla de la Cot lodge |
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* Note: The program may be subject to further modifications.
*Note 2: The Social Programme forms part of the scheduled activities of the Congress and is offered to all its participants. Additional information is available at the website www.congresdeneu.ad.
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