Javier González-Soria


Managing Director

Google Travel Spain

Mr. González-Soria has been in charge of the creation of this Vertical, which has become the most important for the company in Spain and one of the largest in SEEMEA, specializing in emarketing and ecommerce strategic consultancy for the largest tourism companies and public bodies. His focus are the main tourism outgoing markets in Europe and North America, as well emerging markets in Eastern Europe and Latinamerica.He has developed his tourism professional career in the Group MUNDICOLOR IBERIA,one of the Spain leading Tour Operators. When he left the company in 2005, where he has been Development and Control Director, Business Development Director, Chief Commercial Officer and Managing Director (November 1992 until January 2006). Also, CEO of Iberiacolor, the consulting company of the Group since 1993. Simultaneously, he was General Manager of the non-profit Eureka Eurotourism Consortium, devoted to promote the application of new technologies in tourism. From 2001 to 2004 Legal Auditor (CPA) and Certified Internal Auditor (CIA) since 1996, with long forensic experience with large clients and premium law firms. Juris Doctor (specialized in Commercial Arbitration), Universidad Complutense de Madrid (UCM); PhD in Economics (specialized in Auditing), UNED; Stanford Executive Program Certificate(SEP), Stanford Graduate School of Business; MBA, Universidad Politécnica de Madrid; Master in Auditing, Universidad Pontificia de Salamanca, and Master in Finance and Internal Control, UNED/CECA.

He is a Permanent Collaborator of ONDA CERO travel channel, both in the radio program GENTE VIAJERA and in Genteviajera.es. Since 1998 (900.000 people audience) and collaborator of several tourism publications.He is Professor of Accountancy at the UCM Business School. Mentor of MBA students at Stanford Graduate School of Business); Author of several technical books and publications, and panelist in +250 national and international events (tourism, emarketing, social media, arbitration, auditing). Creator and promoter of the Spanish largest Travel Think Tank, www.lookinside.travel. Creator of www.youtube.com/travelthink and Editor of Travelthink eNews, which is distributed weekly to more than 11.500 profesional of the tourism industry. Creator and Director of ThinkTravel (now in its 5th edition), the most relevant event in Spain devoted to etourism.

He has visited more than 60 countries, at least once.

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