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About Summer Tourism in Mountain Destinations

New strategies for success

Since the mid 1980’s, there has been a significant change in many mountain regions regarding the seasonal distribution of tourism activities, with winter tourism becoming relatively a mass market phenomenon and summer tourism stagnating or in decline.

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8th World Congress on Snow and Mountain Tourism

Locations

La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
Centro de Congresos Andorra la Vella
Andorra
Centro de Congresos Andorra la Vella
Andorra
Centro de Congresos Andorra la Vella
Andorra
Centro de Congresos Andorra la Vella
Andorra
Centro de Congresos Andorra la Vella
Andorra
Centro de Congresos Andorra la Vella
Andorra
Centro de Congresos Andorra la Vella
Andorra
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Snow and Mountain Congress
9 April 2014 - 10 April 2014

The World Tourism Organisation (UNWTO) and the Government of Andorra, in collaboration with the parish of Andorra la Vella, organized the 8th World Congress on Snow and Mountain Tourism (9-10 April 2014).

Since the first edition, the main objective of the Congress has been to provide a clear understanding of the challenges and opportunities of the snow and mountain destinations and to acquire an overview of successful business models, innovation, the impact of climate change and tourism marketing.

For two days, leading international experts discussed the new strategies to be adopted for mountain tourism, with a special focus on the summer season, best practice of the development of new products for the summer season and the emerging mountain tourism destinations.

 

More information: snowmountain.unwto.org

 

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Snow and Mountain Tourism World Congress
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