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Programme

MOUNTAIN TOURISM 2.0: NEW STRATEGIES FOR SUCCESS

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Minister of Tourism and Environment of the Government of Andorra Message

Mr. Francesc Camp Torres

Minister of Tourism and Environment of the Government of Andorra

Registrations

As in previous editions, in order to cover the costs inherent in this major event, a contribution will be requested from the participants by the Commune of La Massana. UNWTO members are exempt from this contribution: States (National Tourism Administrations and National Tourism Offices), Associate Members and Affiliate Members.

To register to attend the Congress please visit

www.congresdeneu.ad

 

 

About the Congress

A one-of-a-kind conference dealing with snow and mountain tourism

Since 1998, the World Tourism Organization (UNWTO) and the Principality of Andorra have been holding the World Congress on Snow and Mountain Tourism with increasing success.

About Mountain Tourism 2.0

New stratagies for success

"Technological changes do not influence the missions of tourism actors in the areas of promotion and product development but rather the manner of carrying them out.”

Secretary-General Message

 

Mr. Taleb Rifai

UNWTO Secretary-General

7th World Congress on Snow and Mountain Tourism

Locations

La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
La Massana
Andorra
42° 32' 41.802" N, 1° 30' 55.332" E
Approve event: 
No
11 April 2012 - 12 April 2012

The UNWTO and the Government of Andorra, in collaboration with the parish of La Massana, organize the 7th World Congress on Snow and Mountain Tourism (La Massana, Andorra, 11-12 April 2012).

Since the first edition, the main objective of the Congress has been to provide a clear understanding of the challenges and opportunities of the snow and mountain destinations and to acquire an overview of successful business models, innovation, the impact of climate change and tourism marketing during.

For two days, leading international experts will discuss the new strategies to be adopted for mountain tourism, with a special focus on the use of ICT, the diversification of tourism activities and/or services, the development of new products for the summer season and the emerging mountain tourism destinations.

Further information available on Snowmountain

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Category
Event type: 
Congress
Related to: 
Snow and Mountain Tourism World Congress
Event
UNWTO
Event or Session: 
This is a main event
Co-organized  by
  Govern Andorra World tourism Organization