The UNWTO and the Government of Andorra, in collaboration with the parish of La Massana, organize the 7th World Congress on Snow and Mountain Tourism (La Massana, Andorra, 11-12 April 2012).

Since the first edition, the main objective of the Congress has been to provide a clear understanding of the challenges and opportunities of the snow and mountain destinations and to acquire an overview of successful business models, innovation, the impact of climate change and tourism marketing during.

For two days, leading international experts will discuss the new strategies to be adopted for mountain tourism, with a special focus on the use of ICT, the diversification of tourism activities and/or services, the development of new products for the summer season and the emerging mountain tourism destinations.

"The World Congress on Snow and Mountain Tourism offers an invaluable opportunity for experts and tourism players with a special interest in this major market to meet, analyze developments and discuss challenges and opportunities for the future".

Mr. Taleb Rifai, UNWTO Secretary-General

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"The new format of the Congress will make it possible to provide responses to current issues such as tools for adapting tourism marketing to new technologies, success stories in the application of tourism strategy in other countries and examples that mark out the way forward in order to maintain mountain tourism activity all-year-round".

 Mr. Francesc Camp Torres, Minister of Tourism and Environment of the Governement of Andorra

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