Programme

10TH WORLD CONGRESS ON SNOW AND MOUNTAIN TOURISM

21-23 March, 2018, Escaldes-Engordany, Andorra

 

 Programme:

Wednesday, 21 March, 2018

Venue: Congress centre of Andorra la Vella,  Plaça del Poble, s/n – AD500 Andorra la Vella

08.00 – 09.00 Arrival and registration of participants
09.15 – 9.45

Opening ceremony

 

Master of Ceremony: tba

  • Hon. Ms. Trinitat Marin Gonzalez, Mayor Comú Escaldes-Engordany
  • Mr. Zurab Pololikashvili, Secretary-General, UNWTO
  • H.E. Mr. Antoni Martí, Prime Minister, Principality of Andorra
9.45 – 10:30 Keynote by ESADE
10.30 – 11.00 Coffee Break

11.00 – 13:00

SESSION 1: Opportunities and challenges for hospitality providers in mountain destinations: re-thinking of traditional accommodation concepts and its management and marketing

 

Moderator: (tba) 

Panelists:

  • Prof. Dr. Marco Gardini, Vice Dean of the Faculty for Tourism of the University of Applied Science in Kempten, Germany
    Topic: “Why some hotels are more successful than others?”

  • Dr. Fiona Pià, Laboratory of Architecture and Urban Mobility, Federal Institute of Technology, Lausanne (EPFL) and Architect Partner at dl-a, designlab-architecture, Geneva, Switzerland
    Topic: “New sustainable development strategies in the mountains: the case of "Andermatt Swiss Alps" and "Montagne Alternative" (Switzerland)”

Q/A

To top

13.00 – 15.00

Lunch Break
15.00 – 16.45

SESSION 2: Diversification in product development, accommodation supply and complementary facilities

 

Moderator: (tba) 

Panelists:

  • Mr. Daniel Gauthier, Chairman, Board of Directors; Chairman, Executive & Strategic Development Committee, Le Massif de Charlevoix, Canada (tbc)
    Topic: “The travel experience as a holistic approach - authenticity and uniqueness rooted in the principles of sustainable development”

     
  • Ms. Niina Pietikäinen, Marketing & Sales Director, Harriniva Hotels & Safaris, Finland
    Topic: “New Aurora Domes: Glamping under the Northern Lights in Finnish Lapland”

     
  • Mr. Paul Bulencea, Author of the book “Gamification in tourism” and Co-Founder of the College of Extraordinary Experiences, Romania
    Topic: “Gamification in tourism”

Q/A

To top

16.15 – 16.45 Coffee break
16.45 – 18.30

SESSION 3: IT, Media and Marketing Technology – the Game-Changing Impact for Mountain Destinations and its Stakeholders

 

Moderator: (tba) 

Panelists:

  • Mr. Hiroyuki Nishimura, Co-Founder and Director, Venture Republic Inc., Japan 
    Topic: “Japan's leading travel search engine and lessons learned from Big Data Management”
     
  • Mr. Christopher Hinteregger, Head of “Destination Services” with Alturos Destinations, Austria 
    Topic: “How to generate and use high-quality customer data in tourism destinations”
     
  • Mr. Dan Holowack, CEO, Crowd Riff, Canada
    Topic: “The future of marketing technologies and how to become a trusted destination by using user-generated graphic content”
     
  • ESADE 

Q/A

To top

20.30 – 22.30 Welcome Dinner

 

Thursday, 22 March, 2018

09.00 – 10.45

SESSION 4: Tools for Quality Management in Mountain Destinations

 

Moderator: (tba) 

Panelists:

  • Mr. Victor Gorgas, Director Grupo Inmark, Spain 
    Topic: "The certification process and the real impact of the associated brands"
     
  • Ms. Chantal Beck, Deputy Director Swiss Tourism Association, Switzerland 
    Topic: "One country, many destinations, high quality standards: the uninterrupted and unique travel experience Switzerland
    "
     
  • Ms. Natalia Kashirskaya, GM at Kempinski Hotel Grand Arena Bansko, Bulgaria 
    Topic: "Quality management at the Kempinski Hotel Grand Arena Bansko"
  • Prof. Simon Milne, Associate Head of School, Research and Development Director of the New Zealand Tourism Research Institute, New Zealand (tbc)
    Topic: "Quality Management in Mountain Destinations" 

Q/A

To top

10.45 – 11:15

Coffee Break
11.15 – 13:00

SESSION 5: Knowledge Management and Capacity Building: Keys to Success

 

Moderator: (tba) 

Panelists:

  • Prof. Dr. Tobias Luthe, Founding Director at MonViso Institute, Lecturer at ETH Zurich 
    Topic: “The MonViso Institute as a hub for research, education and entrepreneurships in sustainability”

     
  • Ms. Peggy Amelung, Founder, Amelung & Partners Hospitality Consulting, Spain   
    Topic: “Hospitality Culture – the key to make your guests ambassadors of your destination”

     
  • Mr. Omar Valdez, Executive Director at UNWTO Themis Foundation   
    Topic: “Capacity Building as main goal of the Themis Foundation’s activities”

     
  • Mr. Miquel Nicolau, Rector of the University of Andorra   
    TopicThe importance of capacity to achieve a good level of quality in a mountain destination, and the Postgraduate Diploma in Mountain Tourism Destination Management

     

Q/A

To top

13.00 – 15.00

Coffee Break
15.00 – 16.45

SESSION 6: The impact of new online platforms and sharing economy concepts on accommodation in Mountain Destinations

 

Moderator: (tba) 

Panelists:

  • Mr. Alexis Dussillol, Ski & Wine Markets Manager, Airbnb France 
    Topic: “Revitalizing the second home market and catering new demand for accommodation”
     
  • Representative of TripAdvisor (tbc)   
     
  • Mr. Enrico Rossi, General Manager, Colomion S.p.A., Bardonecchia, Italy (tbc)   
    Topic: “Bardonecchia Ski Resort - cold beds and how to deal with an oversized second home market as a Winter Games legacy”
     
  • MAGMA

Q/A

To top

17.00 – 17.45 Keynote by MAGMA

17.45- 18.15

Technical conclusions and closing ceremony

 

Technical Conclusions : Mr. Christopher Hinteregger, Scientific Director of the Congress

Closing Session:

  • Hon. Ms. Trinitat Marín, Mayor of Escaldes Engordany
  • Mayor of the host of the Congress in 2020
  • UNWTO Secretariat 
  • H.E. Mr. Francesc Camp, Minister of Tourism of the Principality of Andorra 

 

18.30 - 20:30 Farewell Cocktail / Dinner

 

Back to the congress webpage

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