Programme

10TH WORLD CONGRESS ON SNOW AND MOUNTAIN TOURISM

21-23 March, 2018, Escaldes-Engordany, Andorra

 

 Programme:

Wednesday, 21 March, 2018

Venue: Congress centre of Andorra la Vella,  Plaça del Poble, s/n – AD500 Andorra la Vella

08.00 – 09.00 Arrival and registration of participants
09.15 – 9.45

Opening ceremony

 

Master of Ceremony: Ms. Gemma Rial

  • Hon. Ms. Trinitat Marin Gonzalez, Mayor of the Parish of Escaldes-Engordany, Andorra
  • Mr. Zurab Pololikashvili, Secretary-General, UNWTO
  • H.E. Mr. Antoni Martí, Prime Minister, Principality of Andorra
9.45 – 10.15 Opening Keynote
 
 
  • Prof. Dimitrios Buhalis, Director eTourismLab Bournemouth University, United Kingdom
10.15 – 10:45 Round Table Discussion 
 

Moderator: Ms. Esencan Terzibasoglu, Advisor, Destination Management and Quality, UNWTO

Panelists:

  • H.E. Mr. Francesc Camp, Minister of Tourism of the Principality of Andorra
     
  • Mr. George Tziallas, Secretary General for Tourism Policy and Development, Ministry of Tourism of Greece
  • Ms. Ryoko Okada, Director for International Tourism Relations, International Affairs Division, Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism, Japan
     
  • Ms. Elvira Misheva, International Cooperation and Investments in Tourism, Ministry of Tourism of Bulgaria
10.45 – 11.15 Coffee Break

11.15 – 13.00

SESSION 1: Opportunities and Challenges for Mountain Hospitality Providers: Re-thinking of Traditional Accommodation Concepts

 

Moderator: Mr. Albert Grau, Managing Partner, Magma Hospitality Consulting, Barcelona Spain 

Panelists:

  • Mr. Albert Grau, Managing Partner, Magma Hospitality Consulting, Barcelona Spain
    Repositioning of hotels”
  • Dr. Fiona Pià, Laboratory of Architecture and Urban Mobility, Federal Institute of Technology, Lausanne (EPFL) and Architect Partner at dl-a, designlab-architecture, Geneva, Switzerland
    “New Strategies for Sustainable Mountain Destination Development: the Case of 'Andermatt Swiss Alps' and 'Montagne Alternative' "
  • Mr. Valeri Chekheria, CEO of Adjara Group Hospitality, Georgia
    Rooms Hotel Kazbegi – The Reference for Mountain Tourism Hospitality in the Region

Q/A

To top

13.00 – 15.00

Lunch Break
15.00 – 16.45

SESSION 2: Diversification in Product Development, Accommodation Supply and Complementary Facilities

 

Moderator: Mr. Albert Grau, Managing Partner, Magma Hospitality Consulting, Barcelona Spain

Panelists:

  • Mr. Jordi Daban, CEO, Daguisa Hotels, Andorra
    “The Interrelation of International Brands in a Mountain Tourism Environment: How to Take Advantage of Knowledge on both Sides”

     
  • Ms. Niina Pietikäinen, Director Business Development, Harriniva Hotels & Safaris, Finland
    “New Aurora Domes: Glamping under the Northern Lights in Finnish Lapland”

     
  • Mr. Paul Bulencea, Author of the Book “Gamification in tourism” and Co-Founder of the College of Extraordinary Experiences, Romania
    “Designing Extraordinary Experiences”
  • Mr. David Benito, Head of a Digital Channels, Melia Hotels International, Spain
    “The Snow Product and its Repositioning in Mature Tourist Areas - Online Distribution in the Big Data Era”

Q/A

To top

16.45 – 18.30

SESSION 3: Information Technology for Communication and Marketing – the Game-Changing Impact for Mountain Destinations

 

Moderator: Mr. Albert Grau, Managing Partner, Magma Hospitality Consulting, Barcelona Spain

Panelists:

  • Mr. Hiroyuki Nishimura, Co-Founder and Director, Venture Republic Inc., Japan 
    Japan's Leading Travel Search Engine and Lessons Learned from Big Data Management
     
  • Mr. Christopher HintereggerScientific Director of the Congress, Austria
    How to Generate and Use High-Quality Customer Data in Tourism Destinations”
  • Mr. Dan Holowack, CEO, Crowd Riff, Canada
    The Future of Technology in Marketing and How to Enhance Consumer Confidence in Destinations by Using User-Generated Graphic Content
  • Mr. Neville Isaac, Director of Customer Experience, Beonprice, Spain
    “How Putting the Customer at the Centre of Your Revenue Management Strategy Will Help to Maximize Profits”

Q/A

To top

20.30 – 22.30 Welcome Dinner

 

Thursday, 22 March, 2018

09.00 – 10.45

SESSION 4: Tools for Quality Management in Mountain Destinations

 

Moderator: Mr. Enric Torres, Director for Products and New Projects, Andorra Turisme

Panelists:

  • Mr. Victor Gorga, Director Grupo Inmark, Spain 
    "The Certification Process and the Real Impact of the Associated Brands"
     
  • Ms. Chantal Beck, Deputy Director Swiss Tourism Association, Switzerland 
    "
    One Country, Many Destinations, High Quality Standards: the Uninterrupted and Unique Travel Experience Switzerland"
     
  • Ms. Natacha Blanc-Gonnet, Director sales and marketing, Groupe Montagnettes, France 
    "Quality Management in Mountain Hospitality in the French Alps"
  • Prof. Simon Milne, Associate Head of School, Research and Development Director of the New Zealand Tourism Research Institute, New Zealand
    "Enhancing Destination Service Quality in New Zealand’s Mountain Destinations: the Critical Role of Community Engagement"

Q/A

To top

10.45 – 11:15

Coffee Break
11.15 – 13:00

SESSION 5: Knowledge Management and Capacity Building: Keys to Success

 

Moderator: Mr. Enric Torres, Director for Products and New Projects, Andorra Turisme

Panelists:

  • Prof. Dr. Tobias Luthe, Founding Director at MonViso Institute, Lecturer at ETH Zurich, Italy/Switzerland 
    The MonViso Institute as a Hub for Research, Education and Entrepreneurships in Sustainability

     
  • Ms. Peggy Amelung, Founder, Amelung & Partners Hospitality Consulting, Spain   
    Hospitality Culture – the Key to Make your Guests Ambassadors of your Destination

     
  • Mr. Omar Valdez, Executive Director at UNWTO Themis Foundation   
    “Capacity Building as Main Goal of the Themis Foundation’s Activities”

     
  • Mr. Miquel Nicolau, Rector of the University of Andorra   
    The Postgraduate Diploma in Mountain Tourism Destination Management, Capacity Building and its Importance in Achieving Levels of Quality in Mountain Destinations

Q/A

To top

13.00 – 15.00

Lunch Break
15.00 – 16.45

SESSION 6: The Impact of New Platform Tourism Services on Accommodation in Mountain Destinations

 

Moderator: Mr. Enric Torres, Director for Products and New Projects, Andorra Turisme

Panelists:

  • Mr. Alexis Dussillol, Ski & Wine Markets Manager, Airbnb France 
    “Revitalizing the Second Home Market and Catering New Demand for Accommodation”
  • Ms. Carola Scanavino, Councillor for Tourism, Comune of Bardonecchia, Susa Valley, Italy
    “Bardonecchia Ski Resort - Cold Beds and How to Deal with an Oversized Second Home Market as a Winter Games Legacy”
  • Ms. Eva Mur Cavero, Director of the Service Inspection Unit, Urban Planning Department, Barcelona Municipality, Spain
    “How Does a Municipal Government, such as that of the City of Barcelona, React to New Tourism Service Platforms?”
  • Mr. Bruno Hallé, Managing Partner, MAGMA Hospitality Consulting, Barcelona, Spain
    “Legislation for Accommodation: Benchmarking Andorra with other Consolidated Destinations”

Q/A

To top

16.45 – 17.45 Closing Keynote
 
 
  • Mr. Sam Martin, Instructor and Tourism Enterprise Program Director, Warner College of Natural Resources, Colorado State University, United States of America

17.45- 18.15

Technical Conclusions and Closing Ceremony

 

Technical Conclusions : Mr. Christopher Hinteregger, Scientific Director of the Congress, Austria

Closing Session:

  • Hon. Ms. Trinitat Marín, Mayor of Escaldes Engordany
  • Hon. Mr. Josep Mandicó, Mayor of Canillo, host community of the 2020 Congress
  • Mr. Zurab Pololikashvili, Secretary-General, UNWTO
  • H.E. Mr. Francesc Camp, Minister of Tourism of the Principality of Andorra 
18.30 - 20:30 Farewell Cocktail / Dinner

 

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