About the Congress

A one-of-a-kind conference dealing with snow and mountain tourism

Marca Mountainliker

Since 1998, the World Tourism Organization (UNWTO) and the Principality of Andorra have been holding the World Congress on Snow and Mountain Tourism with increasing success.

The objective of the World Congress on Snow and Mountain Tourism is to move forward the discussion among key actors, professionals, politicians and experts from all over the world regarding the current issues and the challenges to be overcome in the ski and mountain tourism sector, such as:

  • The integration of innovation and new technologies as a factor for success
  • Maximizing the diversification of tourism activities and/or services
  • Outlining strategies and developing products for the summer season
  • Analysing new destinations and their business models
  • Promoting knowledge transfer and thus assuring the quality of development
  • Affirming that safeguarding the territory, in all its forms, represents a major challenge for the quality of development

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